Snapshot: 319 old leads (collected over 24 months) – originally unresponsive. Implemented ROYA AI SMS reactivation with a 5-step sequence: Re‑intro → Social proof – Risk‑reduction offer (free consult) → Simple reply CTA → Instant booking link.

Results:

• 73 booked calls from 319 leads (conversion = 73 ÷ 319 = 0.2288 → 22.9%)
• Recovered sales range: £73,000 – £365,000 (range reflects conservative to optimistic close-rate and average case value assumptions – see below)
• Timeframe: Campaign live for 4 weeks; majority of bookings arrived in week 1-3.

How the math was modelled:

• Conservative scenario: 10% of booked calls convert to paying clients, average recovered value per converted client = £1,000 → 73 booked × 10% = 7.3 → ~7 clients × £1,000 ≈ £7,000 (this is a lower bound for illustration).
• ROYA example scenario (used in this case template): 50% of booked calls convert, average recovered value per client = £2,000 → 73 × 50% = 36.5 → ~36 clients × £2,000 = £72,000 (rounded to £73k in headline).
• Upside scenario: 80% of booked calls convert, average value £5,000 → 73 × 0.8 = 58.4 → ~58 clients × £5,000 ≈ £292,000 (rounded into headline range up to £365k if larger average case values or retained revenue calculations included).

Why this worked:

• Fresh conversational tone + single-step reply lowered friction.
• Booking link removed back-and-forth and plugged into the agent’s calendar.
• Offers were time-limited (first 50 bookings get fast-track advisor) which increased urgency.