Snapshot: ISP upsell campaign to 2,450 dormant customer leads (previously expressed interest in faster packages). Aim: convert dormant interest into paid upgrades.

Results:

• 215 booked upgrade calls → 8.8% booking conversion
• Estimated new revenue: depending on average uplift (£200-£600 per upgrade), expected recovered revenue £48k – £129k within 60 days.

Playbook:

• Rapid text: “Hey – we can upgrade your speed with no install fee this month. Want the faster package? Reply YES.”
• Auto-booking for a short technical check and instant order processing.