FitRevive runs six gyms across the Midlands, offering structured 6-12 week transformation programs priced at £399-£1,499.
Their internal sales team of 5 fitness advisors made 400-500 outbound calls daily to trial sign-ups, challenge leads, and ex-members.

Over three years, the company amassed 23,000 unconverted leads from challenges, Facebook ads, and local events. After two or three failed calls, leads were simply labelled “no answer.”

They:

• Stopped outreach after the first week
• Never ran reactivation campaigns
• Continued paying for new ad leads each month