PrimeMortgages UK advises on residential, buy-to-let, and remortgage products. A typical successful case generates £1,200-£2,800 in broker fees. Their team of 7 mortgage advisors made 560-700 outbound calls per day to re-engage enquiries who had requested quotes or advice online.

Mortgage leads often require multiple follow-ups over several months, yet the team only chased new enquiries for up to one week. Over 26 months, they built up a database of 14,000+ “not ready” or “went quiet” leads.

These were:

• Logged as “cold/lost” after 4-6 unsuccessful call attempts
• Never placed into SMS nurturing or update sequences
• Ignored due to advisors prioritising new, “hotter” leads
• Assumed to have gone with another broker