Car Finance (PCP) Claims
AutoLegal Assist
AutoLegal Assist helps consumers claim compensation for mis-sold car finance agreements (average claim value £4,000–£6,000, with the firm earning 25–30% in fees).
Their outbound team of 6 case advisors made 480–600 outbound calls per day (80–100 each) to qualify claimants and move them into the DSAR and case-building process.
AutoLegal Assist purchased leads weekly and worked them aggressively for 1-3 days. After 6-10 unanswered calls, leads were marked as “unresponsive” and deemed dead – a pattern common in legal claims call centres.
Over 18 months, they accumulated 19,300 dormant lead records that were:
- Recalled once during a “dial-through day” but ignored afterwards
- Never texted, emailed or nurtured
- Considered “burnt,” “recycled,” or “already hammered”
- Written off as having “no claim or no interest”
Test Batch:
Appointments
Sales closed
Closed sales value
3,486 historic leads
642
148
£526,400