ShowerLux designs and installs walk-in showers and mobility bathrooms (£3,500-£9,000).
Their telesales and survey booking team of 4 staff made 300-350 outbound calls per day to aged enquiries and brochure requests.

Many leads required long decision times. If not converted in 2-3 weeks, they were marked “inactive.” After several years, over 16,000 cold leads sat untouched in their CRM.

These were:

• Archived as “unresponsive”
• Excluded from marketing to avoid “bothering seniors”
• Never texted or re-engaged